Club Cafe Calva is the implementation of Asia Direct, our Direct Marketing model. If you are a consumer appreciative of quality, the Club will value your feedback and provide opportunities to learn more about wines and cocktails. As an end user, you will be able to purchase and schedule home deliveries from the Cafe Calva web site. If you decide to become more involved as a Cafe Calva Club Executive member, you will then benefit from a privileged pricing scheme derived from a point based reward system.

Membership

Club Membership is opened to all, provided applicants are above the minimum age required by law to purchase or consume wines and liquors. There are two types of members: End-users and Executive members.

End-users are consumers with a registered account on the Café Calva web site. They purchase products from Cafe Calva either on-line, via fax or phone at the retail price displayed on the Cafe Calva web site. They either collect their order from a nearby collection point or schedule a home delivery with Cafe Calva. Admission is free and does not require any committment from the member. Simply sign-up now and open an account.

Club Executive members are active participants that recommend Cafe Calva products to other end users. They are rewarded for their efforts by a point system. In order to qualify, these members must undergo basic training to become knowledgeable about the products. To be considered "active" they must subscribe to an automatic re-ordering (ARO) scheme with Cafe Calva. The ARO scheme may be subscribed for trial or renewable periods of 6, 12 or 18 months each associated to a progressive discount level on the retail price. To know more about this opportunity, interested parties should e-mail our Customer Service for details.

Direct marketing model

Cafe Calva Direct Marketing model is of utmost simplicity and leverages the Internet, in conjunction with face to face networking sessions between existing and potential members. The underlying principles for this model are "Knowledge" about the products, "Ethics" in the relationships between members, and of course "Quality". Products listed for sale on the Cafe Calva site are approved by a majority of the members in consideration of their quality and their value for money. The product listing is continuously challenged by feedback from the members. Any product that consistently meet negative feedback from a majority of the members is ultimately de-listed from the site catalog. Likewise, members that do not conform to the code of ethics adopted by the Club will no longer be allowed to participate.

Scope and focus

Club Cafe Calva is a tasting forum for wines, liqueurs and fine food. It is driven and animated by a community of enthusiasts eager to share an Epicurian passion. They understand that quality does not necessarily equate with brand. As for price, which only reflects supply and demand, they also understand it does not necessarily set a benchmark of good taste... Club Cafe Calva is the Circus Maximus of food and beverage. Thumbs up and the product thrives, thumbs down and the product disappears forever from the virtual shelves. The focus is on French products because Cafe Calva is a French concept envisioned by French people. This does not mean we neglect excellent products from other part of the World. Like an Embassy, we have simply decided to focus and talk about what we believe, having some knowledge about and a mission to promote.

Benefits for members

For end users, the immediate benefit is probably the convenience of getting products they would like but cannot find downtown, unless at a premium, or without an acceptable level of freshness. Instead, such products could be flown in, cost effectively, directly from France and home delivered. Another benefit would be to obtain guidance from Club Members, either through virtual forums on this web site or through tasting sessions organized by Cafe Calva.

For Cafe Calva Club Executive members, the clear benefit is discount pricing. If you have a lot of friends that share your passion for wine or fine food, you might be a clear winner as an Executive member. Go through our basic training, and get started for a 6 months trial period. If you like it, you may want to transform this experiment into a part-time business opportunity and extend the scope of your relationship with Cafe Calva. Think about it. It's all about networking and making people share your passion for the good things in life.